solidThinking Supports Industrial Designers’ Continuing Education Through Program-wide Sponsorship of 2011 IDSA Regional Conferences

solidThinking’s exhibit at IDSA to highlight new features and enhancements of version 8.5 software

TROY, Mich. – March 28, 2011 – solidThinking, Inc. ( will showcase its recently launched solidThinking 8.5 and solidThinking 8.5 Inspired software at the Industrial Designers Society of America’s (IDSA) five regional conferences April 1 – May 3, 2011. As a comprehensive program sponsor, solidThinking aims to support the continuing education of industrial designers and contribute to the conferences’ ongoing collaborative discussions on technology and the future of industrial design.

Product specialists from the solidThinking team will be on-hand to help attendees experience the software’s more than 900 fixes, updates and enhancements, learn more about how solidThinking can enhance design workflow, and collaborate with attendees on the ways innovative 3D software is redefining the ID world. For a preview prior to the conferences, attendees can learn more about solidThinking’s 3D modeling, rendering and presentation, computational inspiration and data exchange features by visiting the solidThinking website.

“Feedback from the industrial design community truly helped shape the development of both solidThinking 8.5 and solidThinking 8.5 Inspired,” said Alex Mazzardo, solidThinking’s vice president of product strategy and marketing. “IDSA’s 2011 regional conferences will give us the opportunity to gather firsthand experiences and reactions to these product enhancements, which we believe will enrich and accelerate design inspiration for industrial designers and their collaborative partners.”

The five IDSA district conferences held regionally include:

Midwest ConferenceCONTRAST
St. Louis, April 1-3

Northeast ConferenceDesign4 2011
Providence, RI, April 8-9

Cincinnati, OH, April 8-10

Southern ConferenceBusiness of Design
Austin, TX, April 15-17

Western ConferenceSOCIAL IMPACT!
San Jose, CA, May 6-7

solidThinking’s NURBS-based design software offers conceptual modeling, high-quality visualization tools and fast real-time photorealistic rendering for design presentation. Its best-in-class ConstructionTree™ technology allows designers to experiment with designs without having to start from scratch when changing their minds. solidThinking is available on Mac and Windows operating systems and is compatible with leading CAD/CAID/CAE software, encouraging enhanced collaboration and productivity between industrial designers and engineers during the product development cycle.

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About solidThinking, Inc. (
solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Using solidThinking’s conceptual 3D modeling capabilities, visualization interface and fast real-time rendering, designers can model, render and share their projects on the fly, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich. (USA)-based Altair Engineering, Inc. ( Altair Engineering is privately held and employs more than 1,300 in North America, South America, Europe and Asia/Pacific.